So, it’s 2025, and you might think emails are kind of old news, right? But honestly, they’re still here, hanging around in everyone’s inboxes. It’s like, even with all the social media stuff and short videos, an email, when done well, can still really get people to notice what you’re talking about, which is pretty neat if you ask me. People get so many messages every day, it’s often a struggle to even open half of them, let alone read them properly.

This means the way you write these marketing emails, it has to be different now. You can’t just send out those super slick, perfect-sounding messages that seem like they came from a robot, because, well, people can often tell. They usually just scroll past those pretty quick, I think. What people really want, it seems, is something that feels a bit more, you know, human. Like a real person actually typed it out for them, which sometimes is not always the case for many businesses, it’s true.

Getting Your Attention, Right Away, That First Bit

Okay, so let’s talk about the very first thing people see. That’s the subject line, and also the preheader text, you know? These little bits of words are often considered to be super important, like, probably the most important part of the whole email-sending process, really. If these don’t catch someone’s eye, they’re not going to open the email, that’s just how it usually works.

Think about your own inbox for a moment, normally it is quite full, I bet. What makes you click on one email and skip another? Usually, it’s something intriguing or helpful in that short little line of text. It’s not usually the one that shouts “BUY NOW!” in all caps; people often just kind of ignore those, which is sensible.

Making a subject line that works, it’s often about being a bit clear but also leaving a little mystery sometimes. Like, maybe ask a question, or promise something useful, but don’t give away all the good stuff in just those few words. It’s a balance, really, and it can be tricky to get it just right, you know.

The preheader, that’s the little snippet of text you see right after the subject line, sometimes it gets forgotten about a lot of the time. This is really a shame, as it is generally an extra chance to, you know, encourage someone to open your message. You should try and make it say something different from the subject line, but still connected, of course.

What You Say Inside, And How You Say It, The Main Point

Alright, so if someone actually opened your email, which is great, now you’ve got to keep them interested in what you have to say. This part is about the actual words in the body of the email. And again, thinking like a real person, that’s the main idea here. Try to write like you’re talking to one person, a friend even, not like you’re giving a big presentation to a whole room of strangers, that often puts people off.

Personalization is a big deal, and not just putting someone’s name at the top. It’s more about writing as if you understand what they might be interested in, or what problems they could be having. If you can show them you’ve paid a little attention, that normally makes a big difference in how they receive the message.

Keep your sentences fairly easy to get through. Nobody wants to read long, rambling paragraphs that just go on and on, trust me. People are busy, they generally just skim a lot of the time. So, short paragraphs, maybe even some bullet points, these sorts of things can make it much simpler for them to see what you’re trying to get across.

Sometimes, telling a little story can really grab someone. It doesn’t have to be a long, drawn-out thing. Maybe just a quick anecdote or an example that shows how whatever you’re talking about could actually help them in real life. Humans, normally, they just connect with stories more easily than with dry facts, it’s true.

And something else, it is super important these days to think about mobile phones. Most people, they are checking their emails on their phones, all the time it seems. So, when you’re writing, make sure it looks good and is easy to read on a small screen, which sometimes, you know, can be a bit of a challenge to get right. It’s sort of like what folks think about with good Mobile app development Delaware, making things work well for everyone on small screens and making sure things are simple to use.

What You Want Them To Do, And Making It Easy For That

So, you’ve got their attention, you’ve told them some interesting things, and now what? You probably want them to do something, right? This is where your “call to action” comes into play. You need to make it super clear what that next step should be, otherwise, they’ll just close the email and forget all about it, that often happens.

Don’t have too many different things you want them to click on. Generally, one main call to action is best. If you give them like five different options, they often get confused and just do nothing at all. Keep it focused, it is usually much better. One clear thing, that’s the way.

The button or the link that they click, it should stand out. Use words that tell them exactly what will happen if they click. Something like “See Our New Stuff” or “Get Your Free Guide” is usually better than just “Click Here.” It gives them a reason, you know, which is pretty important.

And make sure it’s easy to see. Don’t hide the button at the very bottom in tiny print. It should be prominent and obvious, making it simple for people to take that next step if they want to. Really, just make it as straightforward as you possibly can for them.

After You Send It, What Comes Next, Really

Sending an email isn’t the end of the story, not normally anyway. After you hit “send,” there’s still more to do if you want to get better at this whole email marketing thing. You need to pay attention to what actually happened with the email you sent out, it’s true.

Looking at your numbers, like how many people opened it, and how many people clicked on your links, that’s really important. It tells you what worked and what didn’t work so well this time. Don’t just send and forget; actually check your results, generally speaking.

You can also try sending slightly different versions of your email to a small group of people. Like, one version with one subject line, and another version with a different one. This is often called “A/B testing,” but it’s just really trying different things to see which one performs better. It helps you figure out what people usually like more, which is helpful.

And don’t be scared to try new stuff. If something isn’t working, or even if it is, maybe experiment a little bit with your tone or your content or even when you send it. There’s always something new to learn and improve upon in this world of emails, which is a good thing for everybody. It’s often a cycle of trying, watching, and then trying again, that’s just how it usually goes.

So, yeah, writing marketing emails in 2025 is less about being super polished and more about being, well, real. Be human, be a bit quirky if you want, and just talk to people like they’re actual people. Make it easy for them, make it interesting, and make sure what you send sounds like it came from you, not some fancy marketing machine. That’s usually how you get people to actually pay attention.

Frequently Asked Questions About Writing Marketing Emails

How do I make my marketing emails not sound so much like, you know, sales pitches?
Well, normally, you want to try writing like you’re just talking to a friend, or giving them some helpful advice. Don’t just immediately say “buy this!” Instead, you could maybe tell a quick story, or explain how your thing solves a common problem people have. It often makes a big difference, really.

What’s the best time to send an email, normally speaking?
There isn’t really one “best time” that works for everybody, to be honest. It usually depends on who you’re trying to reach. What you should do is try sending emails at different times and then look at your reports to see when most people are opening them. It’s all about figuring out what your specific audience does, normally.

Should I use lots of pictures and fancy designs in my emails?
Sometimes, a few good pictures can be helpful, but generally, don’t overdo it. Too many big images can make an email load slowly, especially on phones, and some email programs might even block them. Often, a simpler design that focuses on the words can be more effective and actually get read more.

My emails are getting opened, but nobody is clicking the links. What am I doing wrong here?
If people are opening but not clicking, it could be a few things. Maybe your call to action isn’t clear enough, or it’s hard to find. Or, it could be that what you’re saying in the email isn’t really matching what they thought they’d get from the subject line, which is a problem. Try making your “what to do next” part really stand out and be super clear, normally that helps.

Is it okay to use emojis in my subject lines?
Yeah, sometimes it’s okay, actually! A well-placed emoji can sometimes help your email stand out in a busy inbox. But don’t use too many, and make sure it fits with the kind of message you’re sending. You want to seem friendly, not, like, unprofessional, which is important to consider.